Over 30 different crafts are practised in three manufacturing sites with a strong emphasis on in-house training. Chopard has built its reputation on iconic collections such as ‘Happy Diamonds’, ‘Happy Sport’ and ‘Mille Miglia’ while Chopard’s Haute Horlogerie expertise in fine watchmaking is acknowledged and expressed in the L.U.C collection. The firm is also highly recognized for its high jewellery creations like the Red Carpet Collection, the Green Carpet Collection and more recently the exceptional Garden of Kalahari Collection. According to two of its fundamental values, respect and social responsibility, Chopard launched in 2013 The Journey to Sustainable Luxury: a multi-year programme deepening its engagement in sustainable luxury, by sourcing from business that are demonstrably committed to responsible, ethical, social and environmental practices.