HEART PERCENT is a lifestyle and beauty brand founded on the belief that what you put on your skin should be as thoughtful as what you put into the world. Rooted in care, balance, and intention, our beauty products are formulated to nurture skin gently while enhancing natural radiance. Each formula represents a “percent” of heart—carefully measured through quality ingredients, mindful formulation, and purposeful design. Created for everyday rituals, HEART PERCENT beauty is about feeling good in your skin and expressing self-care with sincerity, not excess.